From the desk of the CEO

2007 is hotting up as the year of Ethernet in Australia as we see the uptake of Ethernet services continuing to increase with customers really starting to understand the value of Layer 2 Metro Ethernet and the benefits it can deliver to their business. We are pleased this month to launch an enhancement to our SHDSL over Ethernet service which is now available in both 3Mpbs and 4Mbps and in addition allows for dual VLAN’s over 1, 2 and 4Mbps services.

We are also pleased to showcase yet another of our customers- Clemenger Communications, one of Australia’s leading advertising and marketing agencies operating in Australia and New Zealand.

I thought I would share with you a few things that are going on at Uecomm, as we gear our business up for the future. Recently, we undertook a program with Capgemini that has provided a solution that is reinvigorating our business framework through new strategies and a supporting culture.

As we are growing quickly, we need to make sure that everyone in the company shares the vision and communicates effectively. A small group of managers can't effectively manage an organisation, the responsibility needs to be shared and you need trust. I can certainly see that the program we have undertaken is contributing to our business results - there is now far greater communication between teams and a far greater degree of cross collaboration on projects - I trust that you are feeling the positive effects of it too.

Dean Tognella
CEO, Uecomm

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Uecomm launches new SHDSL service

Uecomm has just released a 3Mbps and 4Mbps SHDSL Access service which is available now, offering our customers a faster service and extended network reach.

We also have the added feature of dual VLAN’s on 1, 2 or 4 Mbps giving customers greater flexibility and control. For example, this means that customers can separate their voice and data traffic over a 4Mbps SHDSL service providing a greater level of traffic management based on their business needs.

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Customer Profile

Fibre smoothes communications within Clemenger group

Background
Clemenger Communications is the holding company of a group of companies involved in advertising and marketing communications services throughout Australia and New Zealand.

Situation
With 12 offices across Australia, Clemenger Communications’ Internet usage had moved beyond web browsing and emails to also encompass bandwidth-hungry applications. Clemenger was experiencing particular difficulties during new business pitches, which often involve several agencies in the group sharing large files.

Solution
Uecomm replaced the old frame relay and SDSL network with new fibre optic and copper Wide Area Network (WAN) that uses Uecomm’s data facility as the hub between inter-office and external communications. The WAN covers all 12 sites in the group.

An Ethernet Managed Router solution, and the use of Uecomm’s Data Facility as the network centre, ensures smooth communication between all businesses both within the group and externally.

Possibilities
Kevin Nugegoda, Clemenger Communications’ National Technology Manager, said the contract with Uecomm has resulted in multiple benefits to the company.

“Our agencies are much better equipped to compete for consumers’ attention on behalf of their clients, especially since a lot of what we do as a business is online.

“We now have the capability to utilise cost effective video conferencing with our interstate and international clients, and between agency offices which puts a face to our account staff regardless of distance.

“Our IT department can now manage our servers remotely while taking advantage of the 24 hour service, air conditioned premises and security provided by an external data centre,“ Mr Nugegoda said.

Uecomm’s Director of Strategy, Brendan Park, has seen significant growth in demand from the communications sector in the past 12 months alone.

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Insight: Uecomm

Uecomm invigorates business framework and culture

The Situation
As a licensed telecommunications carrier, we own and operate one of the largest and most advanced metropolitan optical networks in Australia. Our customers are always looking for increased security, productivity and competitive advantage.

To address the dynamic needs of our customers more efficiently, we began the search for a solution that would reinvigorate Uecomm’s business framework through new strategies and a supporting culture.

The Solution
Uecomm has embarked on a cultural transformation, aiming to embed a high performance culture and generate the innovation needed to achieve our 2009 vision.

Uecomm worked in collaboration with Capgemini to deliver “Project Obsidian”, a comprehensive strategic and culture roadmap with supporting initiatives. Uecomm’s management team and staff helped to define the new culture and leadership behaviors required to support the strategy, and to develop an implementation roadmap.

The Result
Dean Tognella, Uecomm’s CEO said that Capgemini has helped Uecomm bolster its business strategies and supporting cultures.

“Complementing tangible and very pragmatic deliverables, Capgemini’s collaborative approach took Uecomm through a very exciting journey and developed the required ownership for us to move forward,” said Mr Tognella.

Project Obsidian has provided two clear benefits for Uecomm. Firstly, we now have a clear vision, strategy and cultural transformation roadmap containing a series of initiatives that will lead us towards our 2009 vision.

Secondly, Project Obsidian has re-energised the company. It provided a real sense of purpose and direction for staff, and created a motivating atmosphere as employees became aware of the exciting changes ahead.

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