Media Centre
Uecomm Connects DigiDUBS to Deliver Television Advertising via Broadband
Uecomm CEO Peter McGrath today announced the finalisation of a contract to deliver services to media company DigiDUBS Pty Ltd.
Uecomm will deliver broadband data services connecting DigiDUBS to 35 television stations in the metropolitan and regional locations in seven states and territories. This will enable DigiDUBS to provide greatly enhanced digital distribution of advertising content.
DigiDUBS is a new Australian company that plans to deliver advertising information in digital format to broadcasters around Australia using a high-bandwidth terrestrial network. This will allow the real time distribution of advertising material, replacing the traditional methods such as physical tapes or one-way satellite transmission. Advertising agencies, their clients and post-production houses more efficiently store and distribute the TV ads they produce.
Telecommunications carrier Uecomm will connect DigiDUBS to clients using state-of-the-art optic fibre based broadband Ethernet services, to deliver the reliability and scalability demanded by broadcasters. The initial network rollout to 35 television stations will be completed by October 2002. This is a first time in Australia that a national network has been purpose built for the digital distribution of advertising material.
Uecomm won the business against substantial competition from other major Australian telecommunications carriers in response to a confidential tender issued by DigiDUBS. The contract is worth $2.2 million over the first year and has the potential to extend for a 5 year + 5 year term.
'Uecomm is providing the optimum solution that includes the scalability and quality of service demanded by broadcasters. This agreement is an important step for Uecomm toward delivering state-of-the-art digital asset management services to the Australian advertising industry' said Julian Poulter, CEO of DigiDUBS.
'The DigiDUBS system not only promises immediate benefits to its users but has been fully engineered for the future. It is HDTV, Interactive TV, Video on Demand and 3G ready.'
Peter McGrath commented, 'We consider the advertising industry a key vertical for Uecomm, and DigiDUBS have impressed us with their experience and vision. Their solution is a great example of a company using broadband communications to change the way the business is done.'
Uecomm will continue to work with DigiDUBS to connect the advertising agencies and postproduction houses to this new digital network.
